Marketing Executive

Location: Sandyford, Dublin
Team Size: Small, collaborative team

About the Role
A well-established family business with a strong reputation for quality and service is looking for an experienced Marketing Executive to support its growth across B2C and B2B channels. This role will focus on creating and implementing a strategic marketing plan that drives brand awareness, supports online sales, and promotes key product lines.

Key Responsibilities

1. Marketing Strategy Development

• Develop and implement a comprehensive marketing strategy in line with business objectives.
• Analyse market trends and competitor activities to identify growth opportunities.

2. Brand Development

• Ensure brand guidelines are consistently applied across all marketing materials.
• Oversee digital and print content to align with brand voice and visual identity.

3. Content Creation & Management

• Design and produce marketing assets, including brochures, email campaigns, and social media content.
• Photograph products for use in campaigns, listings, and social media.
• Manage social media to enhance engagement and brand awareness.

4. Advertising Campaigns

• Plan and execute campaigns across both digital and traditional channels.
• Collaborate with external partners to optimise paid advertising efforts.

5. Presentation Creation

• Develop professional presentations for client meetings, sales pitches, and internal use.

6. Cross-Functional Collaboration

• Work closely with e-commerce and sales teams to align marketing with sales and online strategies.

Requirements

• Marketing Strategy Development: Proven success in crafting and executing marketing strategies.
• Brand Management: Skilled in maintaining brand consistency across various channels.
• Content Creation: Proficient in designing marketing assets and managing social media.
• Advertising Knowledge: Experience in running digital and traditional ad campaigns.
• Presentation Skills: Ability to create engaging and professional presentations.
• Collaboration Skills: Team-oriented, with experience working cross-functionally.
• Shopify Knowledge (Desirable): Experience with e-commerce platforms is advantageous.

Qualifications and Experience

• Education: Degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum 3-5 years in a marketing role, ideally with B2C and B2B exposure.
• Skills: Strong communication, creativity, and strategic thinking.

This is a unique opportunity to join a growing family business with a supportive, close-knit team culture. If you are a proactive marketing professional with a strategic mindset, please reach out for further details.

For more information, contact Shane Esler at Fortis Recruitment – shane@fortis.ie or 086 171 8139.